Transitioning from freelance Web design, Chris White opened a business that puts Marketing resources in one convenient spot. 3wiredesigns specializes in Web and print design and residential, commercial and architectural photography. White said the company seeks to help the real estate and small-business markets transition to the Web.
"Our mission is to provide integrated Marketing by combining multiple pieces," White said. White said that integrated Marketing is what makes his business different from the rest. "We have a unique look, good designs," he said. "Also, we use a lot of Photography." Before becoming a freelancer, White worked as creative director for Crye-Leike Realtors, where he handled Marketing, design and Photography. He also shoots cover Photography for several real estate publications.
Luxury Home Magazine has featured 3wiredesigns. White said that other advertising comes through displaying brochures and images in real estate offices. White invested $10,000 in the business and since its opening, White and his administrative assistant have worked with from 40 to 50 companies, such as Coldwell-Banker RPM, Keller Williams, Janet Jones, Crye-Leike Realtors, as well as construction and development firms. With the future in mind, White said, he wants to create name recognition. "In five years, I want to retire on a beach somewhere," he said, joking. "But seriously, I would like to have a bigger presence."
~ Entrepreneur.com (July 2008)