Social Networks changing the game for SEO experts

Facebook and Bing announced an agreement allowing Microsoft’s search engine to return results based on Social status updates. Google has also decided to include twitter updates in its search queries as well. Both are new innovations that are adapting themselves into the business models of both companies and taking the trend of individualized search results to the next level.

SEO Strategies change, but not the techniques

This information tailored to the searcher’s existing social footprint, aim to give users more customized search results. SEO experts are adapting to this new search innovation and having to develop new placement strategies to meet these ever-evolving needs. To think that these new innovations are changing the SEO world is to misunderstand the SEO Industry. For the last 15 years of its existence, SEO has grown from being a small operation developed and owned by webmasters and content services to being one of the most dynamic, fast-growing sectors in the technology market today. The reason for this is because of the rapidly changing search engine algorithms and industry standards.

While the Bing-Facebook agreement as well as the recent updates to Google will change elements of how we do our business, the fundamentals will remain the same. As much as innovation shapes the day-to-day processes of optimization, the core foundations of the industry remain unchanged. The goal still remains to put clients at the top of search results either through organic search, paid search or social media.

The Social Media industry is now a dominating force in the world of online marketing. Facebook alone has attracted over 500 million users. We have already seen certain Twitter feeds included in Google search results. Before long, results may integrate other social networking sites, such as Foursquare, Gowalla, Brightkite and myriad other sites that haven’t even been created yet. For SEO experts, this change highlights the need to integrate social networking into their SEO techniques if they haven’t already. These company mergers and social partnerships are indicative of the many changes that have taken SEO from a small-time game to a major, innovative industry. SEO is about growing alongside search engines. It is about evolving with them to ensure that searchers get the results they are looking for.

SEO firms become Digital Media Agencies

For several years, successful SEO firms have not been focusing their efforts strictly on organic search results. They’ve been steadily evolving alongside the changes within the search engine industry. New Google algorithms, the emergence of Bing, the development of Google Local, instant searches, paid search, and searchable Twitter feeds have all changed the face of SEO and the way our websites are ranked. At 3wiredesigns.com, we believe that to be successful, SEO firms need to become something more advanced than just optimization techniques. Digital Media Agencies are about handling the many online representation needs of their clients. While top search engine placement remains the overall goal, it's just one aspect of what we seek to do for our clients. 3wiredesigns.com also seeks to manage a client’s online reputation, create and maintain their social presence, and handle the many other aspects of a client’s online brand.

SEO professionals will have to continually change their strategy in reaction to the new social media paradigms. Their evolution into full service Digital Media Agencies is imperative as well as their need to adapt to new trends and innovations.